The Benefits Of A Facebook Fan Page For Your Physical Therapy Business And How To Create One

If you didn’t know already Facebook is one of the top social networks in the world. They average over half a million new members joining every single day and currently have over 400 million members. Those numbers are amazing! That is enough members to populate a country the size of the United States don’t you think? Imagine the connections that are being made on a daily basis.

Facebook has helped many people reunite with family members, old friends, colleagues, and even business associates. What’s even more interesting is that very few physical therapist are not taking advantage of Facebook’s popularity to grow their physical therapy businesses. Well that is going to change because I’m here to share with you the benefits of having a Facebook Fan page and the steps you need to do to create one today. Let me break down some interesting statistics for you about the average Facebook user:

 

  • Currently there are more than 400 million active users. 
  • 50% of active users log on to Facebook in any given day. 
  • The average user spends more than 55 minutes per day on Facebook. 
  • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each week. 
  • More than 1.5 million local businesses have active Pages on Facebook. 
  • More than 20 million people become fans of Pages each day. ( That is a lot of fans!) 
  • Average user becomes a fan of 4 Pages each month. (One of those pages could be yours.) 
  • Pages have created more than 5.3 billion fans. (Some of those fans could be yours.)


These Facebook statistics should not be ignored. Facebook offers many ways for your physical therapy business to interact with your local online community and the best way to do it is by creating a Facebook Fan page. I will take you step by step on how to create a Facebook Fan page for your physical therapy business but first let me highlight the benefits of having one:


1. Explain You’re Business: People join your fan page because they want to know more about your physical therapy business. This is the place where you can highlight what your company is about and how it can serve them. Do this by posting quality content articles on your fan page wall that is relevant to your physical therapy business.

Add photos of your staff and place of business for fans to see. Post the expertise level of your staff in specialized areas of physical therapy. Send out informative and funny physical therapy videos so fans can connect with you more. Most importantly hold discussions on your fan page to engage in conversation with your fan members.


2. Announce Events And Updates To Your Fans: One of the greatest features of fan pages is you can send updates or announce events whenever you have something planned. For example, if you are having a learning event at your clinic or announcing a new product soon to be released then you can announce it on your fan page. It is a great way of building a list of interested users for your product or potential referrals for your private practice.


3. Interaction: When your fan page reaches a critical mass of fans you will find that they are interacting with each other and giving you great feedback and word of mouth advertising. This is invaluable and although it takes a little time to build, once done it is the greatest asset you can have.


Now that you know the benefits of creating a Facebook Fan page let us look at the step by step tutorial below to create your own.

 

1. Visit the Facebook Fan page website and select “Create Page” http://www.facebook.com/pages/

 

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2. Enter your business category and the name of your fan page.

 

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3. Enter your Facebook Account Information. If you don’t have an account you will need to create a new one.

 

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4. Congratulations! Your Facebook Fan page is created. Now it’s time to customize it.

 

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5. Start entering information about your physical therapy business to share with your fans.

 

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That’s about it folks. Real simple steps to create your own Facebook Fan page. If you would like more in depth training on creating and promoting your Facebook Fan page, you can enroll in the PT Marketing Academy.

We have live online workshops that show you how to create and promote your Facebook Fan page for your physical therapy business. Please leave your comments below if you have any questions about this tutorial. Re-tweets on Twitter and social bookmarking are always appreciated.