The Advantages Of Listing Your Physical Therapy Practice With Online Business Directories

Are you still using the Yellow Pages to promote your physical therapy clinic or private practice? It is a known fact that physical therapy clinics and private practices have been listing their services in the Yellow Pages business directory for decades now. But very few people use the Yellow Pages these days.

Now everyone Googles the things they are looking for or need. So it is safe to say now the majority of search for services take place online. That’s why in previous blog posts I have stressed the importance of creating an online presence for your physical therapy business.

Having an online presence and listing your physical therapy business in online directories should be considered part of your physical therapy marketing strategy. It is a natural movement to a medium that is more relevant today and what majority of people are using.

I will outline some of my top reasons why you should list your physical therapy business in an online directory:

1. Exposure on search engines: Most people use Google to search for services and very often if you are searching for something local, Google shows the local listings as part of the results ( see image example on left ). If you list on Google Places, then your listings will be shown if Google thinks they are relevant to what the user is searching.

I took Google’s example, but this will work with any search engine. Listing your services in a business directory increases your chances of putting yourself in front of potential patient referrals or clients for your PT practice.

2. SEO (Search Engine Optimization) benefits: Listing on directories gives you valuable links back to your business and increases your online presence. This will help boost your website search engine rankings. There is also a greater chance of your business appearing on search engine result pages because most online directories are viewed as high authority sites in the eyes of the search engines.

3. Inexpensive: Listing on online business directories is quite inexpensive and in some cases it is absolutely free. So there is every reason to get your business listed in these directories today. There are not to many free advertising mediums that can offer a good return like online business listings. Can you think of any?

4. User reviews: There are a few directories that let users review your business based on their experiences with you. This can be a really great asset for someone who has built a good reputation and has people willing to write reviews for them. I know when I am searching for a service and come across a few business listings, I look at the reviews to see what feedback people have left. It has a tremendous impact on deciding whether or not to use the service I am reviewing.

So when you create a listing, you want to get a few people to write reviews for you. In time you will have a number of reviews for your physical therapy business for users to look through. If you have several reviews on your business listing it naturally attracts people to your listing because it shows social proof of others experience with your physical therapy clinic or private practice.

Now that I’ve told you some benefits of listing on a online business directory, let me list some you can get started creating your physical therapy business listing with today.

1. Google Places
2. Yahoo Local
3. Bing Local
4. Yelp
5. Yellow Pages
6. City Search
7. Ask City Business Listings

I don’t want to overwhelm you, so I’ll leave you with just 7 top directories. There are many more that you can take advantage of once you are done listing your business in the ones above.

So my advice would be to devote an hour or two a day to create a listing for your physical therapy practice or clinic. Then you can reap the benefits of your business listing for a long time to come.

If you have some thoughts or suggestions on online business listings that have worked well for you, please share them with the rest of the readers here in the comments below.

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