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Press play to begin streaming the audio or right click the text link and choose save as or save link.

Monique Serpas is a physical therapist practicing in a general outpatient setting. She also writes for her blog called "Geaux To Physical Therapy" which serves as a platform to educate her current patients or anyone who would like to learn more about physical therapy.

She writes mostly about injury prevention, conditions treated by physical therapists, descriptions of treatment techniques, and other helpful information her patients and readers may find beneficial.

I was very excited to have found her and wanted to share her story with other PT’s who maybe considering taking the plunge into blogging and social media. Especially since blogging and social media will be one of the ways you will need to market your physical therapy business online today. Show Notes

• Monique shares what encouraged her to start her blog and how she embraced the technical challenges to get it started.

• We learn the benefits of her blog to her patients and her online readers that seek out her information.
  
  
• Monique explains how she leveraged social media to connect more with her patients, readers, PT’s and other healthcare professionals.

• We learn what impact blogging has had since she got started and the attention she is receiving in the online world and in the clinic.
  
  
• Monique breaks down why blogging should be part of your marketing strategy if you want to get noticed and brand yourself in your area of expertise.

• She shares her thoughts on the impact blogging and social media will have on the physical therapy profession and for PT’s who are in business for themselves.

Click Here to Download the MP3 [ 38 Minutes - 17 MB] Similar Posts:

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• Improve Your Online Physical Therapy Marketing By Understanding Basic Keyword Research?
• The Benefits Of A Facebook Fan Page For Your Physical Therapy Business And How To Create One
• 6 Reasons Why Your Physical Therapy Business Should Be In Google’s Local Business Search Directory

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Online blogs provide commentary or news on a particular subject such as sports, news, music or a hobby. Most blogs online function more as personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on photos, audio podcasting, videos, or all combined together.

Many physical therapists who have private practices, physical therapy products, and continuing education courses can use blogs to keep in touch with their readers or create a community of readers interested in their subject matter. If you are a physical therapist who focuses on total knee rehab you can talk about total knee surgery and treatment. If your expertise is in rotator cuff injuries you can blog about rotator cuff injuries and treatments. By offering quality expertise in your field you gain trust among your readers and possibly a potential patient or walk-in.

Blogs are affordable compared to the cost of building a website. Most blogs are free or have a low monthly fee to maintain. The most common blog programs available are wordpress blogs or blogger. Both are easy to use and update. Blogs are also very search engine friendly so it will also assist in getting you found easier online.

Here are some things you can do with a blog:

• Post daily tips and information to your readers.

• Share your expertise and become the go to blog for useful posts about a specific topic.

• Search Engines like to spider Blogs because the content is always fresh and constantly being updated!

• There are a lot of directories catering to Blogs online. Some directories allow you to Ping them when you add new content to keep their directories updated.

• Have your visitors subscribe to your blog by leaving a subscribe button on your blog so that interested visitors can get notified when you post.
• Have your blog offer RSS feeds and Podcast feeds of your posts.

• Place links to important information from your website like the services you offer, continuing education courses that you offer, your physical therapy product information, and etc.

• The important social and interactive aspect of blogs is its ability for visitors to post comments on your post. Creating dialogue shows your reader you are a live person behind the blog.

• You do not need to be a programmer or coder to get a blog up and running. For the most part it is very user friendly and easy to start one up.

• You can customize the design and layout of most blogs to cater to the look and feel of your business brand.

If you have not noticed blogs are here to remain in cyberspace. If you are a physical therapist with a private practice, a physical therapy product or an instructor for a continuing education course, you need to start planning on getting a blog running now. Any business looking to gain traffic and create a social presence in web 2.0 should have one.

Similar Posts:

• 5 Reasons To Start A Physical Therapy Blog That Attracts Patient Referrals Than To Have A Boring Static Website

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Welcome fellow colleagues to  PT Marketing Unleashed. This blog is for physical therapists wanting to learn how to market their business on the internet. My name is Samuel Awosolu. I am a PT but also a web developer and internet marketer. I have gather tons of experience over the years building and marketing websites for others. Now I want to pass that knowledge on to you.

The first thing I want you to do is to sign up for the PT Internet Marketing Tips newsletter at the top  right of your screen. I will send you tips, techniques, tactics, and strategies on promoting your physical therapy business online. I will also send you blog updates every time I make a post here. I am excited and happy to share with you all the online marketing strategies I have learned over the years to help you promote your physical therapy business online successfully!

Thanks for stopping by!Similar Posts:

• Welcome!