PTMU 003: Using Social Media And Blogging To Attract Patient Referrals — With Dr. Erson Religioso III, DPT

Who: Dr. Erson Religioso III, DPT FAAOMPT
Blog: The Manual Therapist

Using social media and blogging to increase patient referrals is a topic I’m sure most of you are curious to learn more about.

I have heard many internet “marketers” claim that social media and blogging are wastes of time for Physical Therapists. Not true! Following those myths will cause you to be left far behind in the digital world.

I’m sure many of you can see that social media and blogging are the mediums many people in the world are using to communicate nowadays. How can you afford not to be a part of it?

If you want to learn how to obtain new patient referrals for your physical therapy practice, then you must listen to this podcast interview.

I was privileged to have Dr. Erson Religioso, from The Manual Therapist on this interview today because he truly understands the benefits of using social media and blogging to attract patient referrals to his practice.

His knowledge and experience in regard to such topics as the cervical spine, the lumbar spine, low back pain, soft tissue manipulation, MDT, therapeutic exercise, evaluation techniques, and more seep through into his blog posts.  It’s the quality of his content that has found its way to the monitor screens of the patients who are now using his PT services.

In this interview, Dr. E discusses the following:

    • How he got started in Private Practice
    • How he used his blog and social media to attract new patient referrals
    • How blogging opened the doors to other career advancement opportunities
    • His Edge Tool: a stainless steel tool used for assisted soft-tissue manipulation
    • His take on the PT Profession as well as the need to embrace new media technologies
    • Some good marketing nuggets to implement in your own businesses



If you have a PT practice or business and want to know how to leverage social media and blogging to increase your patient referrals or other opportunities, make sure to listen in. I’m sure you’ll find at least one strategy that can help you take your physical therapy practice to the next level.

Thank you again, Dr. E, for sharing your story with us here on PT Marketing Unleashed!



Click Here to Download the MP3 [ 34:44  Minutes – 3.3 MB]

Click Here to Subscribe via iTunes

[content_box style=”yellow-box” title=”Resources Mentioned In The Podcast”]  
The Manual Therapist => Dr. E’s Website

The OMPT Channel => A resource of instructional videos on Neurodynamics, Functional Release, The EDGE IASTM, OMPT Eclectics, Assessments, and Spinal/Extremity Manipulation.

The Manual Therapist Forum => A forum for all things physical and manual therapy related.

The Edge => A 300 grade stainless steel tool for assisted soft tissue manipulation.