Recently I have been getting emails by PT’s who have their own website with questions about how to generate website traffic. Some of these PT’s are in private practice or offer physical therapy continuing education courses.  I thought it would be a great idea to answer some of these questions here on the blog.

Basically there are many ways you can drive traffic to your physical therapy website. I won’t go through all of them because there are just too many to cover. However I can give you the 5 most effective ways you can start generating traffic to your website that you can use right away. These tips will help increase exposure to your website online and bring in either potential referrals for your clinic or attendees for your PT ceu course.

SEO

SEO or Search Engine Optimization is one of the most effective and popular ways of getting traffic to your website.  By using the right targeted keywords in your website, it can position your website high on the search engine result pages. This makes it easier for potential visitors to see your website and know more about your PT clinic or ceu course.

You can optimize your website for maximum search by choosing keywords your target audience is typing into Google to find your services. For example, if you are a physical therapist with a focus on pediatrics in the Atlanta GA area then you would optimize your site using local keywords like “Atlanta Pediatric Physical Therapist” or “Pediatric Physical Therapy In Atlanta”.

Having two to three main keyword phrases per page should be enough to start driving the right amount of targeted visitors to your website. Below is a screenshot example of someone typing into Google “Atlanta Pediatric Physical Therapy” and the listed results that come up on the first page. You want to have your private practice be one of the first few results listed so a potential patient referral can stumble onto your site early when doing a search for your services.

Placing your keywords in the right place also plays a vital part in the optimization of your website. The best places for your keywords are in the title tags of your website pages, inserting them into your meta tag keywords and meta tag description of all your pages and most importantly in the content of your website pages.  If you are not sure where all these these things belong or don’t how to optimze your website, then you may have to ask your webmaster.  I do offer in-depth SEO training for physical therapists in the
PT Marketing Academy where I explain how to optimize your website for search in step by step video tutorials.

Now what you don’t want to do is stuff your website with all kinds of unrelated keywords. This hit or miss approach is not good SEO practice and it makes your website look super spammy.  When adding your main keywords to your website content make sure it reads well and that it provides value to your reader. Regardless if you attract visitors through good SEO, if your website content reads like crap then no one is going to stick around to read it.

Email Marketing

Sending email newsletters is a good way to keep your message and personal branding in front of your existing patients or email subscribers. With this type of marketing you are connecting with your audience and building a relationship through valuable content you provide to them. This is the best medium to show your expertise by discussing things related to their functional lives ( i.e injury prevention, back safety, postural awareness, etc ).

Some physical therapy newsletters I have read have strategically placed links to their website articles in the newsletter. This forces you to go back to their website.  This is a great idea because it drives the traffic back to your site and it gives your subscribers a chance to learn more about your PT clinic and the services you offer.

You can also encourage your newsletter subscribers to share your content with their social media community on Facebook and Twitter to drive even more potential traffic. Make sure to provide the right call to action buttons in your newsletter so subscribers can share your content with others.  People may forget to share your content after reading it. So giving them a little nudge from a strategically placed call to action button at the end can help get your content get passed along for others to read.

Social Media

Social media websites such as Facebook, Twitter, LinkedIn, and YouTube have tons of traffic in them already.  All you need is a virtual pipeline to funnel the targeted traffic from those social media websites to your own.  Below are a few things I have found to be the best way to utilize social media sites and to drive traffic back to your website.

The most effective way to use Social Media:

1. Create discussion groups. Get people talking by creating specific support groups based on the types of patients you see in the clinic. Examples would be groups catering to people dealing with post-op hip replacement, knee replacement, etc. As a PT CEU Instructor, maybe you can create a group around a particular treatment technique used in the clinic and offer case studies to the group. There are many things you can do to get the conversation going and effectively get people to visit your website for more information about you and your services.

2. Provide Q & A sessions for your online communities. By answering questions in your social community you are displaying your expert status in your profession. You will also be looked at as a resource for solid information. That is a good thing! Doing this builds trust and makes people want to learn more about you and your PT practice.

3. Reach out to potential referral makers in your local area ( i.e physicans, surgeons, pain clinics, etc ). The myth is that these types of referral makers do not use social media. Not true at all! They are there in full force looking to connect and create lasting relationships like you and me. So why not connect with these people on social media and offer ways to help improve their patient outcomes. Maybe you can provide an educational inservice at their office for their patients. The goal here is to connect and build a relationship first. Then offer to do something for them initially before asking for the referral.

4. Provide useful and valuable content specifically for your social community and ask them to kindly share your content with others. Articles and video that you create or that you find online that is useful to the community are great ways to build value in your community.

Using these social media tactics consistently will have people wanting to know more about you. This behavior typically drives people to your website to learn more about you.  It has happened to me many times on all of the social media sites I use and is probably one of my best targeted traffic referral source.

Paid Advertising

Pay Per Click or PPC advertising is one of the common methods of advertising a product, company or website. This can also bring a lot of traffic to your website. The only thing is you have to pay for it.

There are some pros and cons when using PPC advertising.  I personally like to receive free traffic but eventually you get to a point where you need to reach a wider audience. So paying for traffic is something you should think about as your need to acquire more online traffic grows.

So let’s talk about the pros of using PPC advertising to bring traffic to your website. PPC ads are like turning on the water facet. You pay the service provider and you get traffic almost instantly! Yes, it’s that simple! It’s probably the fastest way to bring traffic to your website almost immediately.  A good benefit to PPC ads when setting up your campaigns, you can  measure which set of keywords are effective in driving the most amount of converting traffic and then use those same keywords to optimize your website pages as we mentioned earlier.

The cons of using PPC ads include the fact that it can create a hole in your budget if you do not know what you are doing. You have to understand ad copy which is your advertisements verbal or textual content. Another thing is testing multiple ads against each other to see which ads are converting winners and which are the losers. It is a process that if you don’t know much about is best left for someone that does. If you are daring enough to try you can always start off with a small budget to play around with and learn as you go.

If you decide to try PPC Ads to drive traffic here are some places to start:

1. Facebook Ads

2. Google Ads

3. Yahoo and Bing Ads

4. Local Sponsorship Banner Ads. These can be websites that have a local presence in your area and offer banner placement on their website.

I will be providing more blog content on PPC ads in the future. I know it is an area that can seem intimidating but I feel you should have some working knowledge about how it all works.

Offline Marketing Tools

Traditional offline marketing tools are also effective in driving traffic to your website. Some marketers kind of moved away from this type of marketing because of all the hype with the internet and social media. However offline tools can still prove to be very much effective in driving website traffic and increasing the exposure of your physical therapy clinic or ceu course.

Below are some effective offline tools you should remember to stick your website url on to get people to come back and visit you online:

1. Post Cards

2. Business Cards

3. Company Letter Heads

4. Brochures

5. Envelopes

6. Company Voicemails. A simple line that states “you can always reach us through our website” is often effective.

So those were the 5 ways you can drive traffic to your physical therapy website. I go more in depth and explain in detail how to do all 5 traffic generating techniques in the  PT Marketing Academy.  I would advise you to take a look at if you want to learn more about marketing your physical therapy business.

Don’t feel like you have to do all of these things at once to start driving traffic to your site. I’ll admit that it can be a bit overwhelming and an uphill climb to conquer if you are not familiar with how to drive traffic to a website.  I would like to encourage you though to take action on one of these traffic generating techniques. Focus on one for now so that you can start building a steady stream of targeted potential referrals for your PT practice or attendees for your PT ceu course.

If you found this post helpful please share on Facebook and Twitter with the buttons below.Similar Posts:

• Why Online Reviews Matter For Your Physical Therapy Practice
• My Physical Therapy Marketing Predictions For 2011
• 5 Reasons To Start A Physical Therapy Blog That Attracts Patient Referrals Than To Have A Boring Static Website
• Improve Your Online Physical Therapy Marketing By Understanding Basic Keyword Research?
• Podcast: Physical Therapist Monique Serpas Reveals How She Uses Her Blog And Social Media To Connect With Her Patients

Are You Using A Picture ( Gravatar) To Brand Your Blog Comments?

I have seen a lot of empty images where a real picture should be on many of the comments left on  physical therapy blogs I have visited.  So I thought I would share a tutorial that will show you and other physical therapists how to add a picture or gravatar to their blog comments.

Either when commenting on your blog or other blogs, I feel it is important to let others in the virtual community see a picture of you or your company brand so they can identify and connect with your comments.

Below I have a video that briefly explains the benefits of having a Gravatar and why you should start implementing them when you comment on blogs other than your own.

Now below are some screenshots that will show you how to set this up step by step.  Click on the images to see a larger shot on your screen. Just follow the detailed steps below and you will be on your way to branding your blog comments with your own Gravatar.

Step 1.  Visit the Gravatar.com website and sign up at the top left-hand corner.

Step 2. Sign up to begin creating your Gravatar image.

Step 3. Select “add an email” in the my account menu. This email address will be connected to the image you select later on.

Step 4. Once you confirm your email account with the Gravatar website it will be time to select your Gravatar image.  Go to my account menu and select add image. Choose where you’d like to get the image from.

Step 5. Most of your images will already be on your computer. So select a file from your computer to get your image.

Step 6. Crop your image and select finish.

Step 7. Choose a rating for your Gravatar image.

Step 8. Next you want to confirm this is the image you want to use for your Gravatar.

Step 9. Select an email address to connect with your Gravatar image.

Step 10. Congratulations! Your email address is now connected to your Gravatar image. You can begin blog commenting and have everyone see your Gravatar image.

That’s pretty much it for creating your own Gravatar image. You can now comment on other physical therapy related blogs and start branding your new Gravatar image.

Once you have completed these steps, show off your new Gravatar image to me by leaving a comment below.

Also I would be grateful if you can help me spread this post around on Twitter, Facebook or any other social network you use so that others can learn how to create Gravatars of their own.Similar Posts:

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Bronwyn Spira is a physical therapist practicing in a general outpatient setting in New York. She founded a company called “Force Therapeutics” which develops comprehensive patient management and tracking systems designed for physical therapists.

I approached Bronwyn late last year to share and uncover her latest ground breaking technology that will change how PT’s track and manage patient home exercise programs.

Show Notes:

• Bronwyn shares what encouraged her to start Force Therapeutics and the hurdles she overcame when developing her system.
• We learn the benefits to both physical therapists and patients when using Force Therapeutics web-based and mobile technology.
• Bronwyn explains how she leveraged social media to connect with physical therapists using Force Therapeutics to get more feedback on her web-based program.
• We discuss how web-based and mobile applications will revolutionize how we deliver, manage, and track patient home exercise programs in the 21^st century

Click Here to Download the MP3 [ 29 Minutes - 4.9 MB]

You can demo the patient management and tracking system by Force Therapeutics on their website at www.forcetherapeutics.com . You can also visit them on Facebook at www.facebook.com/ForceTherapeutics and on Twitter at www.twitter.com/ForceTherEx

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• Podcast: Physical Therapist Monique Serpas Reveals How She Uses Her Blog And Social Media To Connect With Her Patients

Who’s Looking for Your Services Online?

People in need of physical therapy services are searching for a good physical therapist and these days, they’re using nontraditional methods that have proven to be very effective.

More and more often, people are turning to the internet to find physical therapists. They’re using social media sites like Twitter and Facebook, they’re searching on search engines like Google, and they’re looking to see what other people have to say about physical therapists in their local area that catch their attention.

They’ll do so by looking for, and reading, what other patients have to say about the physical therapist they see. If that physical therapist is you, you’ll want to make sure you have tons of raving reviews floating around about the PT services you offer.

Reviews Help Conversions

What will these tons of good reviews do for your PT practice? First of all, they’ll help build immediate trust between you and your potential patient. When a potential patient sees that other patients you’ve helped were very happy with the services you provided, they’ll trust that you can help them too.

This trust is one of the most important factors when it comes to converting potential patients into patients who follow up with you for your services. The more people trust that you can solve their problems, the more likely they’ll be to make that first appointment with you.

Reviews Are Good For SEO ( i.e Google Places, Yahoo Local, etc )

Third party reviews aren’t just good for building trust, they’re also good for SEO or search engine optimization. When your satisfied patients post raving reviews about you on sites like Google Places and Yahoo Local, they’ll use keywords that potential patients might use when searching for a good physical therapist.

The search engines will see the keywords used in these reviews and will use them to bolster your website’s rating in the search engines. This way, when potential patients search for a physical therapist in your local town, your name is more likely to be at the top of the search engine result pages.

Giving Patients A Nudge To Write Reviews

So, now that you know how helpful third party reviews can be, how do you get your patients to write great reviews about you that other potential patients will read? Your patients are busy people so when you ask them to write you a review, make the process as easy as possible.

One of the best ways is to have a card printed with instructions for writing you a review. It can be on the back of the appointment reminder card you give your patient at the end of their session and can say something like, “If you’ve received excellent service, please take a moment to go to (www.name-of-review-website.com) and write a short review.” You’ll also want send them a follow up email or call them on the phone and politely ask if they’ve had a chance to write a short review about the services they’ve received from you.

Promote Your Reviews

Once your patients start writing raving reviews about your physical therapy practice, you’ll want to be sure to promote these reviews on the internet. Doing so will help your rankings in the search engines as well and it will get the word out about you and your practice faster and to even more potential clients and patients.

Sites like Facebook, LinedIn, Twitter, and other social media sites are great places to promote your reviews. When you mention you got a great review from someone, make sure you link to the site where the review is posted so it will be easy for people to click through, read, and then call you to make an appointment.

A Short Review About Reviews

Potential patients are looking for you online. One of the most popular things they’re doing to find the physical therapy services they need is to read what others are saying in the form of third party reviews.

Third party reviews help you build immediate trust and turn potential patients into patients who use your services. Third party reviews will also help increase your ranking in the search engines. So, make it as easy as possible for your patients to write you a review.

Once a patient has written a fabulous review about you, make sure to promote your review through social media websites like Facebook and Twitter. If you haven’t already started harnessing the power of third party reviews to build your physical therapy practice, there’s no time like the present.

If you found this post helpful, please share with others on Facebook and Twitter.Similar Posts:

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• My Physical Therapy Marketing Predictions For 2011
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• Improve Your Online Physical Therapy Marketing By Understanding Basic Keyword Research?
• 5 Reasons To Start A Physical Therapy Blog That Attracts Patient Referrals Than To Have A Boring Static Website

2011 will be a great year for physical therapists in private practice if they go beyond their usual ways of marketing and advertising. When I say “Usual Ways” I’m referring to relying on yellow page ads, newspaper ads, radio advertising and other traditional means of marketing. These mediums are slowly becoming less effective in reaching the audience you want to target. Hopefully in 2010 you were able to avoid some of the physical therapy marketing mistakes that could have prevented you from seeing healthy profits last year in your business.

Moving forward into 2011 as my reader, I don’t want you to become one dimensional in your marketing efforts. An example would be to heavily rely on physician referral marketing as your only marketing strategy. What if the physician that refers to you one day decides to refer to another clinic? Do you have other marketing streams in place you can tap into? Hopefully you see where I am going with this and stick around to see where I want to take you.

In 2010 many physical therapy private practice owners have discovered new ways of marketing to potential patients using the internet. Some have obtained new patient referrals through their website using effective search engine optimization strategies that I teach on this blog. Others have done it using social media sites like Facebook and Twitter. One thing is certain is that using the internet as a way to obtain new patients and clients for your private practice will be something you cannot ignore moving forward into 2011.

How you market your physical therapy private practice in 2011 will determine the outcome of your future revenues and your overall profits. So below I have a few marketing predictions I feel will emerge in 2011 and that can position your physical therapy practice to receive some healthy profits in the future.

1. Mobile Marketing – Statistics have shown more people own a mobile phone than they do computers. People use their mobile phones as location devices, to receive text messages, search for local services in their area, and much more. What better way to get in front of your audience then through the device they use everyday! As a private practice owner you can send appointment reminders via text message, mobile coupons for cash based services, and create a mobile version of your website for those seeking out your services locally. This is only scratching the surface! There are a lot of things you can do with mobile devices in terms of marketing that can really help impact the growth of your private practice. More to come on this hot topic in future blog posts!

2. Online Reviews – More users are looking to online review sites like Google Places and Yelp to read what other patients have to say about their physical therapist. This is why it’s important to get your patients to write raving reviews about the PT services you offer. Good reviews written by your current patients will help build immediate trust between you and that potential patient who’s searching for a physical therapist. When a potential patient sees that other patients you’ve helped were very happy with the services you provided, they’ll trust that you can help them too.

3. Better Website Content – It is important that your website have quality content that provides the right information for your patients and to the public. Providing resourceful articles and informative videos helps potential website visitors view you as a trusted source of information and an expert in your field. The information you provide on your website could be a major pivotal point for a local website visitor to pick up the phone and call your office for an appointment.

4. Local Marketing – Optimizing your website for local keyword search terms will be vital to how people find you online. For instance, if your practice focuses on pediatrics and you are based in Marietta Georgia, then you want to make sure your website is optimized for the keyword phrase “Pediatric Physical Therapist in Marietta Georgia”. Placing your website in the local online directories also increases your visibility to the local community about your services.

5. Ebook Style Newsletters and Exercises Sheets – If you haven’t noticed, the sales of the Barnes and Noble Nook Reader and Amazon Kindle were a hot seller this past Christmas. This is a strong indication that users will soon choose these devices to consume books, magazines, and web content. I see plenty of opportunity here for you, the private practice practitioner, to create content like newsletters or exercise sheets for your patients to be viewed on these devices. Why not go with them when they are on the move? Creating content for them to use in these “on the go” devices is a great way to brand your physical therapy practice and stay in front of your existing patients that use your services. You will also get a lot of cool points for being on the cutting edge of technology.

6. Better Strategic Use of Social Media – Social Media is probably one of the best free marketing and advertising tools online you can use to promote your physical therapy services. It is the most simplest and cost effective way to introduce your services to a mass market without squashing your marketing budget for the year. Strategic use of sites like Facebook, YouTube, and Twitter can really help you to reach out to more people and spread the word about your physical therapy services. Just keep in mind it takes time to see a return from using social media. Most of your time will be spent building relationships and providing value to your existing patients and those who inquire about your services. If you view it more as a communication tool vs a sales tool then you will have better expectations about the time spent using it and the returns it can provide to your private practice in the future.

Those are my marketing predictions for 2011. I will expand more on some of these topics in future blog posts. If you have any predictions of your own or want to share what your physical therapy business will be doing different this year, please share your comments below. Would love to hear from you!

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• The Advantages Of Listing Your Physical Therapy Practice With Online Business Directories

Are you still using the Yellow Pages to promote your physical therapy clinic or private practice? It is a known fact that physical therapy clinics and private practices have been listing their services in the Yellow Pages business directory for decades now. But very few people use the Yellow Pages these days. Now everyone Googles the things they are looking for or need. So it is safe to say now the majority of search for services take place online. That’s why in previous blog posts I have stressed the importance of creating an online presence for your physical therapy business.

Having an online presence and listing your physical therapy business in online directories should be considered part of your physical therapy marketing strategy. It is a natural movement to a medium that is more relevant today and what majority of people are using.

I will outline some of my top reasons why you should list your physical therapy business in an online directory:

1. Exposure on search engines: Most people use Google to search for services and very often if you are searching for something local, Google shows the local listings as part of the results ( see image example on left ). If you list on Google Places, then your listings will be shown if Google thinks they are relevant to what the user is searching. I took Google’s example, but this will work with any search engine. Listing your services in a business directory increases your chances of putting yourself in front of potential patient referrals or clients for your PT practice.

2. SEO (Search Engine Optimization) benefits: Listing on directories gives you valuable links back to your business and increases your online presence. This will help boost your website search engine rankings. There is also a greater chance of your business appearing on search engine result pages because most online directories are viewed as high authority sites in the eyes of the search engines.

3. Inexpensive: Listing on online business directories is quite inexpensive and in some cases it is absolutely free. So there is every reason to get your business listed in these directories today. There are not to many free advertising mediums that can offer a good return like online business listings. Can you think of any?

4. User reviews: There are a few directories that let users review your business based on their experiences with you. This can be a really great asset for someone who has built a good reputation and has people willing to write reviews for them. I know when I am searching for a service and come across a few business listings, I look at the reviews to see what feedback people have left. It has a tremendous impact on deciding whether or not to use the service I am reviewing.

So when you create a listing, you want to get a few people to write reviews for you. In time you will have a number of reviews for your physical therapy business for users to look through. If you have several reviews on your business listing it naturally attracts people to your listing because it shows social proof of others experience with your physical therapy clinic or private practice.


Now that I’ve told you some benefits of listing on a online business directory, let me list some you can get started creating your physical therapy business listing with today.

1. Google Places
2. Yahoo Local
3. Bing Local
4. Yelp
5. Yellow Pages
6. City Search
7. Ask City Business Listings

I don’t want to overwhelm you, so I’ll leave you with just 7 top directories. There are many more that you can take advantage of once you are done listing your business in the ones above.

So my advice would be to devote an hour or two a day to create a listing for your physical therapy practice or clinic. Then you can reap the benefits of your business listing for a long time to come.

If you have some thoughts or suggestions on online business listings that have worked well for you, please share them with the rest of the readers here in the comments below.

If you found this post helpful in any way, please help me to re-tweet to your Twitter followers or share with your friends and colleaues on Facebook. Many thanks!Similar Posts:

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• 5 Tips To Drive Traffic To Your Physical Therapy Website

Here is a video I did using a whiteboard to explain a few traffic generation techniques you can use to drive traffic to your physical therapy website. Just remember these techniques only work if you take consistent action and begin implementing them.

Please let me know if you find this helpful in the comments section below.

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 I have a fairly large number of computers that I use regularly. I have a work PC, a home PC, laptop, and then a smartphone which I use when I’m on the go.

Having so many devices has become a must for me because of the nature of my business. I’m sure a lot of you have more than one computer that you use in the clinic, the office and at home.

The problem with this kind of setup is that you have to  keep track of which files were created on which computer and then email them to yourself if you want to access it from another computer. It was a process I had to do in order to get access to files on computers I was working on. It was a time waster and sometimes killed my productivity.

For a long time I used portable USB drives to transport and transfer my media files from computer to computer. The problem with this was I would forget the USB drive at home or would have to worry about structural damage from drops. I was more terrified of losing data from constantly transporting the USB device everywhere.

I also tried to use Google Docs to overcome this problem but realized that they have a long way to go as far as functionality is concerned.  All of this was a real pain until I discovered a neat little service called Dropbox.

This service allows you to create and sync folders with all the computers you use at work and at home with each other.  You can save and transfer all kinds of  files like word docs, power point presentations, video, audio, etc. The highlight of the Dropbox service is knowing that what you saved in one computer is accessible from another. Your files are also accessible over the internet and works with both MACs and PCs. This makes you 100% virtual! You can basically be anywhere with an internet connection and access your files on all of your synced computers.

The service is easy to use and you can get started as soon as you sign up with them.  All you have to do is create folders on your Dropbox account. Then drop your files in that folder and Dropbox will do the rest for you. It detects every time there is a change in the folder and does its magic.

With Dropbox you can also create shared folders for access among your staff or team members. For example, if I have a Powerpoint presentation that I want to share with my colleagues, I can drop the file into my Dropbox folder then send all team members an email notification. Once the email notification is received they will be prompted by Dropbox to visit the website for downloading instructions. It’s that quick and easy!

They offer you 2 GB space for free and so far this has been enough for my needs. Here are some other great features of this service:

1. Ease of use: The service is really easy to use. Once you have it configured, all you need to do is drop your files in the folders and you will be able to access your files from all your synced computers and devices.

2. Works on multiple platforms: The service works on Windows, Mac and Linux, smartphones and syncs any type of file.

3. Collaboration: This service allows multiple people to collaborate because they can work on files from a common location and are able to see each other’s changes in real time.

4. Creates Photo Galleries: It creates photo galleries from photos in your Dropbox.

5. Online backup: Your data is backed up online on their servers and you will be able to restore previous versions of the file.

6. Web Access: You can access your files from the internet and the interface allows you to manipulate files like editing, deleting or renaming them.

The Dropbox service is really efficient and because it is free for up to 2 GBs there is every reason for you to try it out today! You can try it out using —> my referral link and let me know what you think about the service.Similar Posts:

None Found

If you have a physical therapy private practice, continuing education course or a physical therapy product, Google Alerts will notify you when there are conversations about your business happening on the web. These alerts are triggered by keywords or keyword phrases you enter into the Google Alerts service.

Once these keywords or keyword phrases appear in a blog post, online article, Twitter conversation, press release, video , or any other online content, you will be sent an email of the alert and the corresponding website.

Google alerts makes it easy to know what is being said about your physical therapy company so you can effectively monitor your brand image.Similar Posts:

• How To Add A Picture ( Gravatar ) To Your Physical Therapy Blog Comments

If you are promoting your physical therapy business using social media then you will likely have multiple social media profiles across many different social media networks like Facebook, Twitter, Youtube, LinkedIn and a few others. The problem becomes when you have to manage all of those profiles individually on each social network site and keep them updated regularly. This could be time consuming and take you away from focusing on other high leverage activities needed to grow your physical therapy business.

In the video above, I offer a solution that I have been using to manage all of my physical therapy social media profiles from one place. It’s called Hootsuite and it is a web-based social media dashboard that you use to update all of your social media profiles like Facebook, Twitter, LinkedIn and others from one platform.

This site will save you a lot of time as you  manage all of your social media profiles on Twitter, Facebook, LinkedIn, and others all from one place. Before finding this site I was going insane trying to keep up with all the updates on all of my profiles. It started to become a time suck and I knew I had to find and easier way of doing it.  So when I found Hootsuite it was great because I could manage and track everything from one website.

Social media is going to be an important part of your physical therapy marketing. That’s why it is important to have good tools like Hootsuite to help you manage, update and track what your doing across all of your social media networks.

If you would like to learn more about how to use social media to attract patients to your physical therapy private practice or generate customers for your physical therapy product visit the PT Marketing Academy .

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