I have noticed that some Physical Therapists (PTs) may not be familiar with all the lingo and terminology regarding websites, blogs, and marketing online. If you own a physical therapy website or physical therapy blog, then you must be familiar with some basic internet marketing terminology. Think back to when you first started PT school. What [...]
Most physical therapy practices strive not only to meet, but also to exceed the expectations of their patients. However, not all patients that walk through the doors of your physical therapy practice will be comfortable telling you when they believe something needs improvement. Patient surveys can serve as voices for those who otherwise might remain [...]
Wake Up! Take a good look around you and observe what everybody else around you is doing. They are more than likely texting posts on Twitter or Facebook or some other form of social media. Face it my friends, social media is here to stay and will be alive and well for a very long [...]
2011 will be a great year for physical therapists in private practice if they go beyond their usual ways of marketing and advertising. When I say “Usual Ways” I’m referring to relying on yellow page ads, newspaper ads, radio advertising and other traditional means of marketing. These mediums are slowly becoming less effective in reaching the [...]
Are you still using the Yellow Pages to promote your physical therapy clinic or private practice? It is a known fact that physical therapy clinics and private practices have been listing their services in the Yellow Pages business directory for decades now. But very few people use the Yellow Pages these days. Now everyone Googles [...]
Local search is one of the least talked about features of Google but it is one that is gaining popularity very rapidly. Local search is catching on because search engines are getting very good in recognizing when people are searching for something locally. In most cases these local business listings are shown on top of [...]
If you didn’t know already Facebook is one of the top social networks in the world. They average over half a million new members joining every single day and currently have over 400 million members. Those numbers are amazing! That is enough members to populate a country the size of the United States don’t you [...]
For physical therapists, just as for most business owners, physical therapy marketing is a necessary tool if a business is to prosper. The overall goal, of course, is to increase the number of clients / patient referrals you have and to magnify the amount of revenue coming in. Good marketing is about being proactively aware [...]
Samuel Awosolu, PT is a licensed physical therapist with extensive knowledge in web and mobile marketing. He has written for Advance Magazine, PT Products Online, and other industry magazines. He has helped many physical therapists in private practice including companies in different industries promote their websites, increase traffic generation, new patient referral strategies, and developed effective offline marketing campaigns.
