In this video I talk about why you should think outside the box and use a few unconventional marketing strategies to help build your patient or client referral base. I must admit that some of these strategies are probably a little bit different than what you are used to doing traditionally. However isn’t that [...]
It doesn’t take a rocket scientist to understand that every business should have a web presence. Years ago, all it took to have a successful physical therapy practice was a sign out front, a strong referral base and an advertisement in the Yellow Pages. Now, it is absolutely essential to have a powerful website that [...]
In this video I share with you my 2012 physical therapy marketing predictions that could make an impact in your physical therapy practice. Some of this years predictions are similar to the 2011 physical therapy marketing predictions. Only this year I added some emerging technologies and strategies that are starting to catch on fire! [...]
Recently I have been getting emails by PT’s who have their own website with questions about how to generate website traffic. Some of these PT’s are in private practice or offer physical therapy continuing education courses. I thought it would be a great idea to answer some of these questions here on the blog. Basically [...]
Are You Using A Picture ( Gravatar) To Brand Your Blog Comments? I have seen a lot of empty images where a real picture should be on many of the comments left on physical therapy blogs I have visited. So I thought I would share a tutorial that will show you and other physical therapists [...]
Bronwyn Spira is a physical therapist practicing in a general outpatient setting in New York. She founded a company called “Force Therapeutics” which develops comprehensive patient management and tracking systems designed for physical therapists. I approached Bronwyn late last year to share and uncover her latest ground breaking technology that will change how PT’s track [...]
Who’s Looking for Your Services Online? People in need of physical therapy services are searching for a good physical therapist and these days, they’re using nontraditional methods that have proven to be very effective. More and more often, people are turning to the internet to find physical therapists. They’re using social media sites like Twitter [...]
2011 will be a great year for physical therapists in private practice if they go beyond their usual ways of marketing and advertising. When I say “Usual Ways” I’m referring to relying on yellow page ads, newspaper ads, radio advertising and other traditional means of marketing. These mediums are slowly becoming less effective in reaching the [...]
Are you still using the Yellow Pages to promote your physical therapy clinic or private practice? It is a known fact that physical therapy clinics and private practices have been listing their services in the Yellow Pages business directory for decades now. But very few people use the Yellow Pages these days. Now everyone Googles [...]
Here is a video I did using a whiteboard to explain a few traffic generation techniques you can use to drive traffic to your physical therapy website. Just remember these techniques only work if you take consistent action and begin implementing them. Please let me know if you find this helpful in the comments section [...]
